Make Video Worth the Effort and Money--Case Study

Many marketing directors feel like they’re in a predicament.

As they increase their budgets for video, they feel the challenge to make it worth the effort and prove the ROI.

71% of Marketing Directors plan to increase their video budgets, according to Tubular Insights.

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As you plan your marketing spending, you may want to think about some marketing director personas we know to help make your video spending profitable. Don't Be a Richard, Be Like Mike. More...

Three Takeaways from Behind-the-Scenes Shows Any Brand Can Use Now

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The behind-the-scenes storytelling genre is exploding. This concept that began in earnest 15 years ago with HBO’s “Hard Knocks” is now used by a number of professional sports teams with Netflix and Amazon even launching their own shows this year. This genre works for a few key reasons, reasons that marketers in any industry can take away and apply to their situations.

Need a Cause?

The Martha O'Bryan Center in Nashville is dedicated to eliminating poverty in one generation. Last year, they moved closer to their goal by sending more than 200 of the children they shepherd to college. One way they provide assistance to their families is by fundraising at their Champion's Breakfast. Gamma Blast Studios is honored to be a sponsor and to produce the video for that event. We do it because we believe in Martha O'Bryan's mission and how they continue to make tangible gains against their goals. Even though they "loved" the video we produced, the good feelings that are generated within our company from doing this kind of work mean we get more out of the project than they do. If you want to become involved with a non profit, you will want to look at the Martha O'Bryan Center.

The Ideal Length for Your Video: Three Tips to Guide You

15 seconds, 1 minute, 2 minutes … 5 minutes! As a marketer who’s supervising the creation of video content, you may wonder what length makes sense. As an owner of a video marketing company, often times clients tell us a specific length for a video based on what they hear works. It’s an off-the-cuff comment of, “It has to be one minute, or, “It’s got to be more than 15 seconds!” As you work with a company to craft video stories, we hope these tips provide a bit of guidance.