Three Takeaways from Behind-the-Scenes Shows Any Brand Can Use Now

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The behind-the-scenes storytelling genre is exploding. This concept that began in earnest 15 years ago with HBO’s “Hard Knocks” is now used by a number of professional sports teams with Netflix and Amazon even launching their own shows this year. This genre works for a few key reasons, reasons that marketers in any industry can take away and apply to their situations.