The Ideal Length for Your Video: Three Tips to Guide You

15 seconds, 1 minute, 2 minutes … 5 minutes! As a marketer who’s supervising the creation of video content, you may wonder what length makes sense. As an owner of a video marketing company, often times clients tell us a specific length for a video based on what they hear works. It’s an off-the-cuff comment of, “It has to be one minute, or, “It’s got to be more than 15 seconds!” As you work with a company to craft video stories, we hope these tips provide a bit of guidance.