It's like finding a $20 bill in an old pair of jeans. When you take your existing video content and turn it into something your audience likes, you feel like gotten a special on Amazon. Here are three ways to get the most out of video you've already created:
1. Take larger, existing video pieces and re-package them for social media
Remember that social media has a visual audience. Posts including photos, graphics, videos and links increase traffic and engagement. As you think about re-packaging video for social, know that people love lists and graphics on screen. Group many items under the same theme for a click-worthy social media video that can be watched with or without sound. We did this recently for our client, Travel Channel. They had a number of shows that we grouped under one topic, when paired down and combined with graphics became fun, 1-minute videos for Facebook. See More.