How to Create Video Content Your Customers Will Watch

Check out our article — “How to Create Video Your Customers Will Watch” in this month’s Nashville Business Journal.

Snippet here -- Companies are constantly thinking about how to reach their target audience more effectively. While it sounds simple, it starts with thinking about your audience first, your brand second. Why is this important now? Viewers can now choose what to watch.

What do people want to watch? On average, about 90 percent of online shoppers find video helpful when making a buying decision, and 75 percent of executives watch a business-related video at least once a week. These statistics alone say a lot in regards to the importance of using video effectively to capture your audience.