So, you’ve seen the stats. You know that people are watching and engaging with online video like never before. It’s a important component of an overall content marketing mix, but the hitch is figuring out a solution to create and post video regularly that engages your audience and how to evaluate the resources you need for video creation. Many content marketers don’t come from the video world so here are a few tips so you can wade through a budget submitted by a video company and know what you need.
The issue is hampered by how video production companies handled budgeting for video projects in the past. The cost and time to produce, what were then broadcast commercials, involved a lot of equipment such as film and, of course, time. A company might run their commercial for years so a sizeable investment occurred. Also, many video production companies inflated budgets because they worked on a project-by-project basis and sometimes didn’t know when they’d have their next project and they inflated them because they could.
To get a sense of what’s needed in a budget, we thought we’d tap into some of the comments we get from our new clients when we submit them budgets. Of course, everyone has an idea of what needs to be included based on their past history, and it varies by project.
How Many People on the Crew?
We often get asked how many people you need to have on a video production crew. At Gamma Blast, the sizes of our crews vary, but here are some recommendations: For a shoot that focuses on real people that’s shot in an interesting, naturally-occurring setting, we include a:
- Producer for interviewing and logistics
- Field Audio person
If there is extra money available, a hair/make-up person is helpful. This, of course, assumes that your DP and cameraperson know how to light correctly. It’s a good idea to look at a studio’s work to see their lighting expertise in action.
Some additions — if an agency is going to be on set, you will need catering, a production assistant and someone for playback. Of course, if you have to stage the scene, then you may need a set builder, a grip, a gaffer (for lighting), an art director, food stylist or whatever fits the concept creative.
Another question we sometimes get is do we need to include storyboards.
Storyboards were used when production companies shot film for scripted pieces. Agencies and production companies used storyboards so show clients and the production team exactly how they wanted the shot to look. Nowadays, sometimes we create what’s called an animatic, which is a digital moving draft version of what the piece will entail. Here’s the final piece for Journeys Shoes.