La-Z-Boy Branded Entertainment
This was one of those projects that was a win for everyone involved. La-Z-Boy, an iconic American brand, wanted to reduce potential viewer drop-off for its broadcast commercials. In partnership with Scripps Networks, Gamma Blast told the compelling story of the Bell family, a family recently re-united after the father's service in Afghanistan. The family's living room needed a make-over so that it could be a place the family could comfortably gather and La-Z-Boy was eager to help.
The heartwarming story had its intended effect of reducing viewer drop off, while helping to increase brand awareness for La-Z-Boy, and rewarded a deserving family for their service and sacrifice. On top of all of that, the project was so fulfilling for the Gamma crew. When everyone wins, it's a very special project.