With seven Grammys under their belt and consistent collaborations with artists such as Ben Folds, Patti LaBelle and Styx, the Nashville Symphony continues to strike the right chord. But with lots of options for music in Nashville and an aging symphony audience, The Symphony needed a campaign concept that showed how cool they are, without turning off their core Symphony ticket buyer. Chad Denning and Matt Nahay created the "Coolest Band in Town" concept with Gamma delivering a spot that's worthy of applause.